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If your morning cup of joe is Oil Massage With Naked Bodywreaking havoc on your teeth, two guys have invented clear, colourless coffee that promises to spare your smile.

That's right, all the caffeine and none of the brownness, say the makers of Clr Cff, clear coffee so hip it's shed its vowels.

Brothers and co-founders, Adam and David Nagy, have refused to divulge how they stripped colour from coffee. Impressively, the product claims to be free of preservatives, artificial flavours, sweeteners, or stabilisers.

The ingredients list on its website also states only water, coffee and caffeine in Clr Cff.

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It's hard to tell if this will actually be a thing or if it'll fade faster than Crystal Pepsi, but the concept is undeniably eye-catching.

For now, Clr Cff is only available in the UK and Slovakia.

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