【Ongoing Archives】

Once again,Ongoing Archives brands have gone Too Far.

A beautifully shot, colored, and edited short film about growing up and finding yourself turned out to be an ad, and Twitter is losing it.

The short starts with a bathtub home birth scene, and follows its subject through his childhood crush, first kiss, angsty adolescence, and journey of self-discovery through rice paddies in Asia. When he finally returns home to move out of his parents' house and start work, he stops by somewhere you'd never expect.

"Every day, life asks you the same question," a voiceover says over swelling music. "What are you gonna try today?"

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But this is, uh, a Subway ad.

Here's the original version, and PSA: It includes a breastfeeding scene that SB Nation video director Ryan Simmons didn't include in his viral tweet. It was created by Brazil-based production company Stink, which has produced cinematic music videos and movie trailers. Why not add a Subway ad to their repertoire?

Nothing is safe from corporate stunts — not even Boyhoodknock-offs. But this is a refreshing, and you hate to say it, good brand move.

Twitter users noticed the parallels with Boyhood, too.

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Others thought a completely different brand had backed it.

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Honestly, this Subway short should be taught in every film class.