【Girlfriend Who is Crazy About Big Things】

LONDON -- When was the last time you saw an advert about sanitary products that featured -- or Girlfriend Who is Crazy About Big Thingseven mentioned -- blood? 

Sanitary towel brand Bodyform has switched out the usual blue dye for something a little bit more realistic: blood. And, people are absolutely loving it. 

The ad features women bleeding after hours of ballet practice, after falling while mountain biking, and after being hit when boxing.

The ad's message is clear: women bleed in a variety of different settings, not just when they're menstruating. 

The powerful ad ends with the words, "No blood should hold us back," followed by "Don't let your period stop you." 

People have taken to social media to extol Bodyform's "empowering" ad.

This Tweet is currently unavailable. It might be loading or has been removed.

And, judging by the response, people welcome the inclusion of blood in an ad about periods.

This Tweet is currently unavailable. It might be loading or has been removed.

Not to mention the total absence of that pesky blue dye.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

All in all, people are loving the ad's "warrior queen" vibe.

This Tweet is currently unavailable. It might be loading or has been removed.

And some people were even moved to tears by the ad.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

This Tweet is currently unavailable. It might be loading or has been removed.

Have something to add to this story? Share it in the comments.